SPIEGELBURG INTERNATIONAL
 
 
 

January 2017

Gifts for men

Gifts for men was something we had in our sights for a long time and implented for the first time last year (2016). What looks so easy was a long process, full of questions like: "What kind of items do men want?", "What should the design look like?" and "Who is the target group?". Clearly men - but the person who gives the gift should like it as well. And last but not least "What should the range be called?".

URBAN&GRAY seemed to be the name that best suited us and we are pleased that after only a few months this brand became an exciting addition to our other products which surprises mostly our manly customers. Another positive aspect: here at Spiegelburg, the men can finally have their say, express their wishes and bring new ideas. This is how the new outdoor range was developed, inspired by a sports-mad product manager and her husband, who are always scuba-diving, climbing and have a house by the river.

Please do not hesitate to let us know your ideas, whether for URBAN&GRAY or Travel Time, for the Garden or Bicycle Collection.

We are looking forward to any of your new suggestions!

 

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